Hamburger King moldy Whopper advertising campaign to displays no preservatives

• On Wednesday, Burger King posted a video of a Whopper disintegrating and growing moldy on YouTube as part of an advertising campaign.
• The project is meant to draw attention to the chain’s relocation away from preservatives and artificial tastes, which many fast-food chains have actually long been criticized for.
• The relocation is emblematic of a bigger pattern in the fast-food market towards more “natural” and socially mindful foods.
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On Wednesday, Burger King released a time-lapse video of its flagship burger disintegrating and becoming covered in mold over the course of 34 days.

” At Hamburger King we believe that genuine food tastes better,” Fernando Machado, Restaurant Brands International’s chief marketing officer, said in the press release.

Hamburger King is in the process of rolling out preservative-free Whoppers throughout the US and will serve them in all US restaurants by the end of2020

McDonald’s switch from frozen to fresh beef for its Quarter Pounders led to a spike in its burger sales for the first time in 5 years.

Artificial components in fast food have actually long been a subject of fascination and analysis. The hamburger and french fries have stayed pristinely maintained and mold-free for over 10 years, relatively showing no indications of decay.

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