Three of the nation’s biggest pay-TV companies are taking joint ownership of a platform designed to make it simpler for brand names to harness information to serve targeted ads to individuals viewing cable TV, a relocation that comes as cost-pressured ad purchasers are significantly relying on targeted marketing.
Comcast Corp. is spinning off its Blockgraph LLC unit and selling two-thirds of it to Charter Communications Inc. and ViacomCBS Inc. in an effort to provide greater scale to advertisement buyers counting on the platform. Each company will own one-third …
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source https://jobsearchtips.net/comcast-charter-and-viacomcbs-join-forces-to-make-tv-commercials-more-targeted/
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