The filter urges users to “smile and break the chains”– smiling while taking a selfie triggers virtual chains to increase behind the user’s head, and after smiling enough, the chains fracture.
In 2016, Snapchat released a Bob Marley-themed filter to commemorate 4/20, however it was seen by many as an enhanced reality version of blackface. Simply months later, Snap was in hot water again when it created a filter that would turn the user’s face into an Asian caricature featuring stereotypical inclined eyes and large teeth.
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source https://jobsearchtips.net/snapchat-releases-and-after-that-erases-its-latest-insensitive-filter/
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