Fluctuate

Kodak helped invent photography, now it’s trying to reinvent itself

By Wall Street Journal

At its peak, Kodak was the early 20 th century equivalent of Google or Apple, possessing a near monopoly in the movie service. Those days are long gone. Here’s why the business’s glossy image stopped working to hold up against the test of time. Photo Illustration: Carter McCall/WSJ

Rise and Fall

With technology and customer tastes altering quickly, some business have actually failed to keep up. This series takes a look at the fluctuate of fantastic companies, and their battle to make it through in a rapidly changing economy.

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